The conference

Surreal pop imagery

Sergio del Puerto, founder and creative director, will talk about the most representative projects of the studio, showcasing an iconic mix between pop and surrealism. A visual journey full of color and textures.


Learn more about

Serial Cut

Serial Cut™ is a Spanish design studio established in Madrid in 1999 by Sergio del Puerto that focuses on art direction for international advertising projects, creating impactful images using real tactile sets or CG where pop culture, luxury and surrealism are all encompassed. Inspiration comes from current and past decades, but it is always renewed with a contemporary look. The studio works alongside an ever-growing team of professionals who specialize in different areas such as CG, photography or motion graphics. Their main clients are Adobe, Nike, Converse, Diesel, Toyota, IKEA, MTV, Honda, Sonos, Lego, Ford, Vodafone, HSBC, Playstation, IBM, Absolut, LG, Puma, WIRED, Ray-Ban, Facebook, Samsung... among others.