We've built the COWBOY to appeal to the younger generation, which is not currently considering electric bikes as a proper mobility solution because of its historical existing flaws: a high-price, a general lack of proper product design, an outdated technology or a mix of the three. Coming from the software industry, we've designed the COWBOY to feature :
- Intuitive and automatic motor assistance
- A removable yet elegant, semi-integrated, smart battery
- Integrated front, rear and brake lights
- App-based on/off, theft detection & GPS tracking
- Remote troubleshooting & software updates The COWBOY is only sold through direct channels, allowing for a disintermediated pricing of 1399€.